Hi, I am Yiyi Wang.

I'm a Psychology PhD who blends behavioral science, product analytics, and machine learning to help teams make data-driven decisions. I love digging into data to understand how people behave, turning insights into product improvements, optimizing user journeys, and measuring the impact of AI and LLM tools.

I have hands-on experience building dashboards, running A/B tests, and developing predictive models to guide product strategy. Skilled in SQL, Python, R, Power BI, and experimentation, I focus on driving real-world results - from improving retention and forecasting outcomes to increasing conversion.